What If is one of my all-time favorite Marvel series. Every single issue is a grab bag of creative teams and creative decisions where you can find gold or garbage or something in-between. But even when it’s bad, you’re going to find something interesting. The rules are out the window and for better or worse, you’re probably going to get something creative. Continuity is only a building block and is not a goal. Heroes and villains can die, succeed, and fail in ways that would be unlikely in the mainstream.
It all began in 1977, where we got to see What If Spider-Man Joined the Fantastic Four? That run went on for 47 issues, only for the concept to reprise with a one-shot What If Iron Man Had Been a Traitor? in 1988 and a new ongoing starting with What If the Avengers Lost the Evolutionary War? the year following. That series went on for 114 issues, plus a -1 issue because that was a thing Marvel was doing at the time. Seven years later, What Ifwould return in 2005 as an annual batch of comics where 5-7 issues would be released in a cluster. Some of them would be based on a gimmick or specific event.
Overall, there have been over 200 issues of What If. I’ve read every single one of them. Rather than list the best issues, I’d rather talk about the best moments from the series. The awesome moments in a series where nothing is sacred.
I’m going to limit myself to one entry per issue, EXCEPT if there are multiple stories in one issue. For instance, What If? Featuring Planet Hulk has two separate storylines in there and both will be included here.
Also, I’m only doing books with the What Iftitle. Earth X, The Last Avengers Story, Bullet Points, Marvel Zombies, and so on don’t count.
100. THE MONSTROUS FOUR
What If the Fantastic Four All Had the Same Power? (1990)
Jim Valentino
This issue tells four different tales based on the Fantastic Four’s initial space adventure giving them all the same power set. They became invisible agents of SHIELD, irresponsible fire-wielding superheroes, and straight-up went their separate ways because four stretchy superheroes sounds dumb as hell.
In one world, they all became monsters. While Ben became the iconic, rocky version of the Thing, Johnny became the original, mushy version and Reed transformed into a purple version of the Hulk, including the bullying personality. But what was truly shocking to the four of them was the state of Sue, who had become Man-Thing. Or Invisible Woman-Thing.
Like regular Man-Thing, Sue didn’t speak or even gesture. Instead, she just stood around with tears forming around her eyes. Johnny’s completely broken reaction to seeing her like that is heartbreaking and led to Reed’s decision to have them all live on Monster Isle for the rest of their days.
99. SCAR OF THE DOG
What If? Featuring Wolverine (2005)
Daniel Way and Jon Proctor
One story came up with the high concept of Wolverine becoming the Punisher in the 1920s. It wasn’t much because, really, there aren’t enough differences between the characters to make it compelling. The one nice touch (outside of his skull shirt being the flag of a pirate-themed bar that got burned down) is the use of the villain. The bar, which had Logan’s baby and baby’s momma in there, was destroyed by Scarface, the infamous gangster from Chicago.
We later discover that this isn’t Al Capone. No, this Scarface gets his name from the three claw marks decorating his face. This universe’s Scarface is none other than Logan’s brother Dog from Wolverine: Origins.
Clever.
98. THE FANTASTIC BLUNDER
What If the Fantastic Four Had Lost the Trial of Galactus? (1990)
Roy Thomas, RJM Lofficier, and Greg Capullo
This is from a mostly dull issue, but I always laughed at the, “Well, that escalated quickly!” factor of it all.
Once upon a time, Reed Richards could have killed Galactus but decided not to for reasons. The Shi’ar put Reed on trial for letting Galactus live. Nova convinced Galactus to defend Reed and explain why Galactus’ survival is important to the universe. In this What Ifreality, Galactus decided not to and Reed is executed.
The remaining Fantastic Three chose to target Lilandra, but since they were without the resident genius, they went at her a little too hard. They entered Shi’ar airspace in a stolen Skrull spacecraft and the moment they got opposed by their forces, they scrambled for a weapon. They found Annihilus’ Cosmic Rod and figured that not only would that make for a good projectile, but the Skrull technology would make it many times more powerful than it already was!
This is like bringing a nuke to a knife fight.
Our heroes accidentally blew up the whole Shi’ar throne world and, well, didn’t make things any better for anyone.
97. MINDS OVER GALACTUS
What If the Age of Apocalypse Had Not Ended? (1996)
Mariano Nicieza and Kevin Hopgood
Marvel has made several attempts to follow-up on the Age of Apocalypse reality and the first one wasn’t very good. Taking place two years after the events of the initial story, it has to do with the human and mutant survivors finding out about the coming of Silver Surfer and Galactus to devour their world.
There’s some general strangeness to it all like Hulk being called “Thing,” Quicksilver getting together with Gwen Stacy, and the really, really stupid scene where Silver Surfer tries to sneak up on Wolverine, only to get stabbed in the stomach and die.
Galactus’ death, on the other hand, was a bit better. Night Thrasher, of all people, fiddled around with some Watcher tech to turn himself into some powerful being made of awful mid-90s comic book CGI. In an act that would be reused in the Ultimate universe, Night Thrasher joined with the minds of everyone on Earth in order to overwhelm Galactus. Though many died from the strain, the divided world of humans and mutants stood together and pumped their fists in the air in solidarity until Galactus finally had a big, galactic aneurism and went down for the count.
96. THE BEST FOUR HORSEMEN EVER
What If? Featuring X-Men: Age of Apocalypse (2007)
Rick Remender and Dave Wilkins
Hey, speaking of Age of Apocalypse!
In this reality, Legion’s plan to go back in time and kill Magneto screwed up and he took out Magneto and Xavier. What followed was Rick Remender throwing a bunch of crazy ideas against the wall, including Brother Voodoo as Sorcerer Supreme, which he’d be writing in main continuity a few years later.
While Nathan Summers and Molecule Man took on Apocalypse himself (who only appeared in a whopping two pages of this story), the other heroes fought Apocalypse’s absolutely stacked Four Horsemen. They included Storm, Namor, Hulk, and Juggernaut. Goddamn!
By the time the dust settled, the only good guys left standing were Wolverine and a Mjolnir-wielding Captain America.
95. MEPHISTO’S FRIGHTFUL FOUR
What If This Was the Fantastic Four? (2008)
Jeff Parker, Mike Wieringo, and various others
There have been four different What Ifissues dedicated to the New Fantastic Four, the makeshift replacement team created as a marketing stunt/parody of marketing stunts from the 90s. Two issues were specifically made about the original team dying and Spider-Man, Wolverine, Hulk, and Ghost Rider remaining a permanent team. The What Ifissue from the 90s played up how in-over-their-heads this team of loners would be against the sum of Fantastic Four threats and their solo adversaries like Abomination and Lady Deathstrike.
This issue – a tribute to Mike Wieringo, who tragically passed away during the making of it – went even further. Yeah, having to fight Super-Skrull and Sandman sucks, but don’t forget that the New Fantastic Four had Ghost Rider on the team! He takes on biblical threats!
This culminated in a new Frightful Four made up of Sandman, Abomination, Sabretooth, and Venom. Each one with horns and pentagrams on their heads along with a little extra power. They were controlled by Dr. Doom possessed by Mephisto himself, but luckily Spider-Man’s quick-thinking and Doom’s self-sacrifice in the name of ego were enough to put an end to that threat.
94. THE PUNISHER’S PUBLICITY
What If the Punisher’s Family Hadn’t Been Killed? (1990)
Doug Murray and Rik Levins
This issue is one of those that people make fun of because, in the end, Frank Castle’s family dies and he becomes the Punisher to avenge them anyway. Well...yeah. One of the points of the Punisher is that the world fucking sucks and is overrun with violent corruption.
Since the Castles weren’t shot up by the mob, Frank went on to become a police officer. This timeline caused him to respect superheroes more, not just from being on their side of the law, but because his son idolized them. Then he became aware of corruption in the police department and after gathering enough evidence to expose it, his family got wasted. He was assumed to be among the dead.
The Punisher went on the expected killing spree, but with a difference. He actually cared about how people thought of him. He focused on taking out the corrupt and he wanted the public to know that’s why those people were dying. Pulling the trigger was no longer enough and he instead started sending evidence to newspapers to explain his actions.
He was more or less the same vigilante, but the public saw him in a different light as a violent conscience existing to offset the crooked.
93. WITH YOUR POWERS COMBINED...
What If the Hulk Had the Brain of Bruce Banner? (1977)
Roy Thomas and Herb Trimpe
It only took two issues for What If to get really weird. Rather than being a huge jerk or a simple-minded monster, Hulk retained Banner’s personality and intellect. This alteration led to the end of the three major Marvel teams. Hulk wasn’t so easily tricked by Loki, meaning the Avengers never came to be. He helped Reed Richards cure the Thing, meaning the Fantastic Four broke up. Then Charles Xavier decided that he’d rather hang out and do science stuff with Hulk and Reed instead of having the X-Men exist.
Galactus showed up and the shit hit the fan. The three men were overwhelmed individually, so they instead merged their minds together to create X-Man – a big, gold man in his underwear. After smacking Ben Grimm aside and re-radiating him, X-Man went off to have a big staring contest with the G-Man.
Galactus flew off to space because he really didn’t have time for this crap.
92. THE SINISTER JAMESON
What If Spider-Man Had Never Become a Crimefighter? (1980)
Peter Gillis and Pat Broderick
J. Jonah Jameson has always been an antagonist to Spider-Man, but we’ve never seen him as an outright bad guy. He’s just a well-meaning loud mouth with an axe to grind and a very vocal opinion.
This issue tackled one of the easiest What If concepts: what would have happened had Spider-Man stopped that burglar when he had the opportunity? On one hand, Uncle Ben would have been fine, but on the other hand, Peter wouldn’t have learned a thing.
Spider-Man became sort of an asshole version of El Santo. A guy who’d keep his identity a secret while starring in superhero movies as himself. Parker became a huge name in the entertainment industry and it led to a big, heated rivalry with Jameson. The fact that Jameson’s astronaut hero son died (because there was no webbed superhero to save him), didn’t help matters.
In the media war between the two, Spider-Man won out. Jameson lost everything. So when Spider-Man and Daredevil (his client/bodyguard) were faced with the Sinister Six, it wasn’t that much of a surprise who their cloaked leader was. Only after defeating and unmasking the desperate and crying villain did Spider-Man realize what his lack of responsibility had created.
91. THE DEATH OF GAMBIT
What If? Starring Gambit (1998)
Tom DeFalco and Leo Fernandez
At one point, it was discovered that back in the day, Gambit sold out some Morlocks to the Marauders. The punishment was excommunication for however long that lasted.
The What Ifdecided that maybe Archangel would feel more than a little raw over the whole ordeal. Rather than letting Gambit be, he decided to hunt him down himself. This led to a Morlock-style trial by combat where Gambit attempted to warn Archangel about how damaging killing someone can be. Archangel won, but chose to spare Gambit, saying he never wanted to see him again. With Wolverine off to the side as the sage mentor who expected all of this to happen, it felt like they should have just went with this in the canon comics proper.
Then Marrow, a Morlock herself, decided this wasn’t good enough and tossed a piece of bone into Gambit’s chest, killing him. Gambit’s final moments in Rogue’s arms were him condoning Marrow’s actions while pleading with the team to resolidify and allow the circle of hate to end with him.
90. FALL OF THE CARNAGE COSMIC
What If? Starring the Avengers (1998)
Tom DeFalco and Sergio Cariello
There was a brief Spider-Man story where the Carnage symbiote attached itself to the Silver Surfer, creating the Carnage Cosmic. It went back to Cletus Kasady before anything much could happen and that was that.
Naturally, there was an issue about the symbiote staying with Surfer. Instead of just Spider-Man, it was opposed by the Avengers. Although there were no superhero casualties, Carnage Cosmic defeated Captain America, Iron Man, and Thor with little issue. Spider-Man made it apparent that only one hero had a shot at taking him down. Firestar wasn’t much on killing, but considering her microwave powers were kryptonite to the symbiote, she figured Spider-Man was talking about her.
He wasn’t. Her microwave blasts certainly helped, but only by weakening the symbiote so that the Silver Surfer could temporarily take control. It was all he needed as he flew off into space and went right into the sun, killing himself along with the murderous parasite.
89. THE SIEGE MASSACRE
What If? #200 (2010)
Marc Guggenheim and Dave Wilkins
The 200th issue of What If went with the idea of Ares getting torn in half the night before the Siege on Asgard instead of during it. This acted as a thin excuse for Guggenheim to write the Sentry/Void, as well as the other Dark Avengers, viciously annihilating nearly all the heroes. It made little sense, but at least it was well-drawn murder porn.
The only real development in the story had the Cabal try to turn the Sentry on Norman Osborn by having Emma Frost mentally show him that Osborn had Hawkeye kill the Sentry’s wife. Instead of a big game saver, all it did was allow the Sentry to fully hand over the keys to the Void, who wiped out Bullseye, the Cabal, Osborn, the US military, whatever heroes and villains were left on Earth to oppose him (the hopeless and blood-splattered faces of Wrecker and Valkyrie are utterly haunting), and later tore the whole planet to pieces.
But at least Dr. Doom, faced with utter oblivion, made it clear that screwed or not, he was not going to bend his knee to the Void for any reason.
88. SOMETHING MOVES THE BLOB
What If the Hulk Killed Wolverine? (1993)
John Arcudi and Armando Gil
This issue is yet another instance of a character murdering a dozen known heroes for the sake of not being in continuity. In this case, the executioner was Gray Hulk, who went on a bit of a rampage after successfully killing off Wolverine. He was challenged by the combined might of the X-Men and Freedom Force and continued to end lives with his mindless rage.
Most of the deaths were pretty by the books, but Hulk at least got to look godly upon taking out the Blob. Pyro blasted flames at Hulk, hoping to be able to burn into his hide. Hulk defended himself by grabbing the Blob, picking him up off the ground, using him as a shield from the flames, and then dropped Blob’s carcass onto Pyro.
Immovable object? Not when Hulk’s around.
87. SPIDER-MAN’S SPECIAL TRIGGER
What If? Spider-Man Versus Wolverine (2007)
Jeff Parker, Paul Tobin, and Clayton Henry
Once upon a time, there was a crossover one-shot where Spider-Man and Wolverine fought it out, ending with a female spy tricking Spider-Man into punching her at full force because dying was better than being caught by the Russians. The What Ifversion of it had Wolverine offer Peter redemption by saving her sister, Alex.
Trained by the legendary spy known as The Rook, Spider-Man saved Alex and became a black ops specialist. Spider-Man, Alex, and Wolverine became a tight-knit trio of mercenaries who gave their money to various charities. Over time, we got to see Spider-Man get over his iconic hatred of killing, leading up to a sweet moment where he took on an assassin brandishing two katanas.
Spider-Man attempted to web him, but he chopped through the webs and laughed it off. Spider-Man then shrugged, made a handgun gesture, and shot him in the head.
Clayton Henry using the unused Spider-Man movie costume for this issue was inspired.
86. THE MAD CAPTAIN
What If? Infinity: Thanos (2015)
Joshua Williamson and Mike Henderson
One of those things that makes comic fans all tingly is when you mix and match characters and weapons. Remember that time Superman wielded Cap’s shield and Mjolnir? That was the stuff.
Joshua Williamson wrote a handful of Infinity-based issues of What If and one of them had Thanos join the Avengers in their big space war rather than invade Earth. While he was able to start a fun bromance with Thor, he proved Cap’s paranoia right by revealing that at one point he knocked up a Builder and since “kill all my kids” is Thanos’ deal these days, he used the Avengers as a means to an end on that.
Thanos ended up killing Cap and convinced everyone that he died alongside him on the battlefield. Yes, it was a dark ending, and even ended with Thanos inserting himself into the Illuminati, but seeing Thanos kicking alien ass with Captain America’s mighty shield and declaring, “AVENGERS ASSEMBLE!” is some damn fine alternate universe shit.
85. THE LAST DAYS OF WILSON FISK
What If the Kingpin Owned Daredevil? (1995)
DG Chichester and Tom Grindberg
Wilson Fisk became aware of the murder of Jack Murdock and wasn’t happy. The Fixer overstepped his boundaries. At the same time, he was intrigued to discover that young Matt Murdock was an associate of one Stick...and also had interest in a future in law. The Kingpin adopted Matt and won him over via eliminating anyone who had anything to do with Jack’s death.
Matt grew up to be the Fisk personal lawyer and worked to get his father saved from all charges against his name. For the most part, his own supporting cast moved on to have better lives without him. Yet despite Matt being used for corrupted purposes, his adopted father was inspired to become a better person and intended to truly go legitimate.
This angered Richard Fisk, who already felt jealous over how much his father loved Matt. Richard shot up his father and within minutes, Matt murdered Richard in revenge.
Matt remained at Wilson’s side for the remainder of his life, showing us how close the two truly were in this timeline. Matt was basically given the keys to the criminal underworld after Wilson passed and with it only came a feeling of emptiness.
84. VISION OF THE DARK FUTURE
What If Vision of the Avengers Conquered the World? (1990)
Roy Thomas, RJM Lofficier, and Ron Wilson
There was a time when Vision took over all computers on Earth and became a red-faced SkyNet. One issue of What Ifembraced this in two separate ways. One had Vision aid all the heroes in turning Earth – and later the universe – into a utopia. It was kind of boring.
The second story had those heroes nuked by a nervous foreign government trying to wipe out Vision. Vision survived, as you could guess, but the world fell to chaos. And so, Vision reached out to the likes of Kingpin, Dr. Doom, Hydra, and the Mad Thinker. Together, they conquered Earth.
Centuries later, Vision’s forces continued to conquer the universe. He was represented by a clone of Dr. Doom, an android with the mind of the Mad Thinker, and an ever-changing ruler of Hydra. Sorry, Kingpin, but history forgot about your ass.
The story revolved around the conflict between Vision’s villains and the alliance between the Skrulls, Kree, and Badoon. Watching assholes kill assholes makes this an interesting story to read, even if Vision’s side had to remind us a couple times that the Nazis totally had it going on.
83. DEVIL WITH A RIFLE
What If? Featuring Daredevil (2006)
Rick Veitch and Tommy Lee Edwards
Rather than alter a moment in Marvel history, one issue decided to just straight up do “Daredevil, but in Feudal Japan.” Honestly, the mapping of the concept is so easy that most with a basic understanding of Daredevil could write it in their sleep.
Rich Veitch threw in a nice curveball. Yes, he had a young, blind samurai fighting alongside a geisha-turned-assassin as they opposed a large Shogun who did sumo wrestling on the side, but he decided that Masahiro – the Devil Who Dares – and Matthew Murdock were two completely separate people. Murdock, driven by the death of his friend Foggy Nelson, served in the Civil War, survived, and became a rifle-wielding mercenary in Japan.
Known as Bullseye, Murdock seemed to shoot down Elektra at first, but then revealed that he had switched sides. The Shogun unknowingly revealed that he was behind Foggy’s death, making him Bullseye’s true target.
After the adventure, Masahiro and Elektra were married with Murdock as the best man. Murdock went on to become the first ambassador to Japan.
82. BADASS OF THE SEA
What If Invisible Girl of the Fantastic Four Married the Sub-Mariner? (1980)
Bill Mantlo and Gene Colan
The very first What If issue, What If Spider-Man Joined the Fantastic Four?, ended with Sue Storm leaving the team and shacking up with Namor. Two years later, they did a sequel where Spider-Man immediately left the team, Thing left shortly after, and Reed and Johnny went mad with rage over Namor stealing Sue away.
Reed’s attempt at an international incident involved enhancing Johnny’s Human Torch powers to the point that he could Flame On underwater. When confronted with this, Namor tossed a net over him, put him in a bearhug, and dropped him with a headbutt. TO A MAN ON FIRE!
Then Namor found out that Sue was in labor with his kid and decided that he didn’t have time to have his manly chest and arm burns treated. Reed should have just bowed out of his little war from there because holy shit!
81. DR. STRANGE, MARTIAL ARTIST SUPREME
What If Daredevil Was the Disciple of Doctor Strange? (1996)
Ian Edgington, Mike Baron, and Rafael Kayanan
Few issues had a better high concept than Dr. Strange joining the Chaste instead of seeking out the Ancient One. More specifically, when Strange was wallowing about his broken hands, Stick showed up to tell him, “Those legends about the Ancient One are fake. Now, if you really want answers, I know a place that can help you.”
Strange was made spiritually whole as a ninja trainee in this reality the same way he was as a sorcerer in regular continuity. Unfortunately, he botched it when he tried to mentor Matt Murdock, who went on to join the Hand.
Then lots of cool fight scenes happened. It’s a good issue.